People Tree - Spring/Summer 2011

Emma has collaborated with People Tree on a new collection for the fair trade brand for Spring/Summer 2011.

This second collection has a slightly different feel to Emma's previous summer collection and includes fitted dresses, blazers, t-shirts, skirts, and harem pants.

Speaking about the new line, Emma said:

"I designed this collection last year after I'd started university in the US. Safia, People Tree's Founder, and Misato, People Tree's designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree's Fair Trade groups around the world."

Following the initial design stage, Emma continued to work closely with People Tree during the following months, looking at samples whenever she was back in the UK and trying on each and every piece to get the fits just as she wanted them to be.

In July 2010, Emma visited Bangladesh to see the clothing for the collection being made and to meet the people making it and saw firsthand the difference fair trade makes to the garment workers. Of the trip Emma said:

"It was an incredible and life-changing experience – I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes! Fair Trade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum. Fair Trade fashion is often completely handmade – and made of 100% natural and organic cotton – and it's a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper."

Emma was interviewed by Safia Minney while in Bangladesh and you can read the full interview on the http://www.peopletree.co.uk/ site.

As before, Emma is donating all royalties made from the collection to the People Tree Foundation, an independent charity working alongside People Tree, the Fair Trade company. The aim of the foundation is to bring the benefits of Fair Trade to an even greater number of farmers and artisans through scaling up training, technical support and environmental initiatives, and through raising awareness and campaigning for fair and sustainable fashion.

The collection is on sale in various outlets in Europe and Japan and pieces can be ordered from www.peopletreeyouth.com which also ships to the USA, Canada, Australia and New Zealand.

People Tree, Emma Love

"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with." Emma

Thank You!

I take almost all the info I need from www.emmawatson.com . So, thank you very much!! Go to emmawatson.com and look for more info, photos, videos and more!

Magazines - COVERS

A selection of magazine covers on which Emma has featured. Includes Elle, Tatler, Evening Standard Magazine, Flare, and VS magazine amongst many others.

Magazines - You Magazine

Emma, speaking just before the release of Harry Potter and the Order of the Phoenix, reflects on her time as Hermione Granger to date and how it has changed her life.

On dealing with her fame, Emma says, "You wouldn’t believe how strongly I fight against not being normal. I take the bus, I take the train and when I go to visit my dad in London I am on the Oxford Tube [coach]. Well, either I am going to live a completely shrouded life in which I hide from everyone and am driven around in cars or I attempt to live a normal life. Yes, I do get stopped and sometimes it may be difficult to deal with, but I would much prefer to pay that price than not have any freedom."



Magazines - VS Magazine

Emma’s amazing photo shoot for VS Magazine with photographs by Ellen Von Unworth.



Magazines - Vogue

In Emma’s first British Vogue cover, photographed by Mario Testino, Emma speaks frankly to Lisa Armstrong about her most famous role as Hermione Granger, her desire to continue her education, what the future holds, and the thoughts behind that famous hair cut.

On trying to live a ‘normal’ life, Emma said, “You have to trust people or you’ll end up bloody lonely. I’d rather get stung than keep everyone at arm’s length.”

Magazines - Vanity Fair

Eugenia Peretz and Patrick Demarchelier spotlight Emma for a new shoot to feature in Vanity Fair. Emma speaks of the likeness between herself and her Harry Potter character Hermione Granger, "If I'm honest, I was her", says Emma.

Emma also touches on some of the challenges she faced during her early days at Brown University. "I was scared before I came to Brown that I wasn't going to be allowed to have both [a career and a normal life]".



Magazines - The Times Magazine

Kate Muir interviews Emma for The Times Magazine and asks what life holds for the actress now the end of the Harry Potter series is in sight.

Emma says, "I wasn’t aware of it at the time, but now Harry Potter is coming to an end, I’m trying to hold on to it. So I have a book, and everyone I’ve met has a page. I want to remember them and not just be left with the media version of what happened to me. I don’t want to ever forget the way I feel right now."

If You Click the Photossss........

If You Click On the Photos, you Can see a bigger Picture ! ;)

Magazines - Style

Emma says of the future, "I have enough to hold me together without fame. I have a really supportive family and a full life away from Harry Potter. It’s unlikely that I’ll be part of anything this big ever again, so I need to deal with that."

Magazines - Marie Claire

Emma features on the cover of Marie Claire magazine in their December 2010 issue. She talks to Leslie Bennetts about acting, life at Brown university and her relationship with fashion.  Emma said, “I think fashion is a great way to express yourself. It’s fun. It’s escapist. It can change the way you think or feel.”